DW Marketing

It’s amazing how important POS boards are to sales. The products you showcase on large boards and banners tend to sell extremely well and what’s great for shops is now they’re able to create single campaigns that involve online and offline marketing techniques.

Let’s says your shop was a clothes shop and you want to push a particular line, you can do this on your website, in your email marketing campaigns, in your brochures and in your store. You can run one consistent message across all platforms and you should never forget POS advertising. This form of traditional marketing is likely to have a bigger effect on a customer who’s inside your store, and the more footfall you have the more you’re able to convert. You can also check its effectiveness by changing the boards on different days and measuring the success of each.