Why Web Marketing?

Online marketing has a number of benefits for your business. The internet is now so prevalent in people’s day-to-day lives that it’s a tool which really should be utilised in order to get the word out about your products and services. Web marketing may seem daunting and there are numerous different channels which you can choose from, but don’t let that put you off. There is plenty of help out there and our website has lots of tips and tricks to get you started. Here are some of the reasons why you should really be making use of web marketing to help your business achieve great things:

  1. Many online techniques are ‘pull’ rather than ‘push’. This simply means that you are drawing your audience in as opposed to pushing your marketing onto them, as you might do with flyers or posters. Search engine optimisation, for example, allows you to advertise to people who are already actively searching for your products by ensuring that your website ranks well for relevant search phrases. Other platforms like social media and certain types of content marketing also allow you to draw people in.

  2. You can create a good reputation and build rapport. Social media is the key platform here as it gives you the opportunity to interact with your audience directly and show your business in a certain light. It’s a chance to let people know your values, create brand awareness and develop trust.

  3. Online marketing content is easily accessible. More and more devices are becoming increasingly commonplace, and people now browse the internet on computers, laptops, tablets, mobile phones and smart tvs, amongst many others. This means that the online marketing materials which you produce can be accessed by people from anywhere, at any time – distance isn’t a limiting factor. You won’t have to worry about where to distribute your materials and how many copies to produce as they will be available to everybody via the internet.

  4. Marketing can be targeted. You’ll be able to ensure that your materials reach the right people by focussing in on particular audiences. Good website design plays a key role here as your brand should be distinctive and appealing for the right demographic. Paid marketing on social media can also be aimed towards people in certain locations, of certain ages and genders, with certain interests.

  5. Online advertising is cost-effective. Having a website built might be a bit costly, but it’s totally worthwhile. There will still be some upkeep costs involved such as domain renewal and content updates, but they won’t be like the constant ongoing costs of producing printed materials. Some forms of marketing, like social media, can be completely free.  Others, like paid search, can be good value for money and offer the opportunity to get excellent return on your investment by driving traffic to your site.
  6. Your results are trackable. You can keep an eye on your site traffic, monitor sales and follow a customer’s journey from the first time they click onto your website. This gives you instant insight into your progress so that you can plan future marketing strategies.